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Europe's leader breaks into app market bringing photos to life whilst on the go

Today PhotoBox, Europe's leader in photo printing, sharing and personal publishing, launches its first iPhone app – PhotoBox2go.

Available to everyone with an iPhone or iTouch, the free to download UK app allows photo lovers to instantly log in to their existing account, letting them easily store and view photos whilst on the move.

The fun, social app makes sharing and storing photos effortless, aiming to make life easier for happy snappers. At a touch of a button teenagers, students, parents and grandparents can choose to flick through and reminisce over treasured moments; upload photos to PhotoBox from their phone; or download images to their mobile allowing them to instantly share stories and memories on screen with friends and family.

Thanks to the app, photos are instantly accessible and available to share in seconds. No matter the when or where, be it on the bus with friends and wanting to show off recent holiday snaps, or be it wanting to delight friends with your baby's first footsteps; the app provides one touch access to a whole personal catalogue of stories, memories and cherished images.

Furthermore the app serves as a universal photo hub. The ever increasing popularity of the iPhone for day to day photo capturing, with digital cameras being used more and more for special occasions – such as weddings and holidays, PhotoBox2go means there's no longer a need for photos to be stored or forgotten on separate devices. Instead all life's best bits can be uploaded to one PhotoBox account, with the added bonus of photos being kept safe from device damage or loss.

Community driven and customer centric, this first app launch from PhotoBox focuses on continuing to meet the real and developing needs of the company's growing 3.5million UK customers. To ensure the app's evolution is driven by its members and their needs, users can enjoy voting on future features and functionality they'd like to see via their phones.

Mark Chapman, MD at PhotoBox, commented: "We're now celebrating 10 years in the industry and as with every development our goal is to better integrate our services into the increasingly busy and more mobile lives of our customers. Our aim remains the same as it did 10years ago; to make our service effortless and enjoyable for all to use."

"PhotoBox2go is a real testament to this vision and continues the company's tradition of looking to revolutionize the way in which its members interact with their accounts. We plan to build on this initial step, with the help and feedback of our customers, to further develop the potential this exciting app has to offer," Chapman concluded

For more information, go to:

Notes to Editors

For more information, an app test, interviews or images, please contact Jemima Wade at PhotoBox

020 7087 4621 /

About PhotoBox

PhotoBox is the leading online photo printing and publishing service in the UK and Europe, pioneering online printing, storing, sharing, community and publishing services for digital photos, before extending its range to innovative products such as photo books, calendars, wall décor and greeting cards.

Merging with leading French service Photoways in April 2006 to create the European market leader, PhotoBox now boasts over 11million members and nearly 200million photo prints and has won more awards than any other online photo printing website with the latest including Which? Magazine's Best Buy and Gartner's CRM Excellence Award.

The group is backed by leading Venture Capital firms Index Ventures, Highland Capital and HarbourVest. Stan Laurent, formerly Chief Operating Officer at AOL Europe, is President and CEO and Mark Chapman, co-founder of PhotoBox, is Managing Director of the UK business.

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