PHOTOBOX GIVES PARENTS A HELPING HAND WITH THE LAUNCH OF NEW BABY DIARY  

Europe’s leader in personal publishing is today launching a dedicated ‘Baby First Year Book’ for parents, a diary that beautifully documents key moments in a baby’s first year from the initial ultrasound to the first time they see that heart melting smile.

The first year can disappear in the blink of an eye but is filled with wonderful milestones parents want to remember forever. This new photobook offers a helping hand for busy parents, providing an easy way to remember and record all the little things that make that first year so magical.

Rather than keeping photos in a box file, forgetting funny moments or jotting down memories in a notebook, the year book keeps parent’s treasured memories safely in one place. Unlike other baby photobooks, PhotoBox has added 12 chronological, idea provoking sections. These handy prompts and tips can be changed or deleted, but are there to help new parents think of things they might not have thought to include, especially when tired and busy.

These sections make it easy for mums and dad to create a treasured memento; a labour of love they can reminisce over whilst creating, then share with friends and family. Add captions and heart warming tales alongside each photo, from your thoughts and overwhelming feelings of love, to baby’s first words and their best loved soothing bedtime story.

• Before my birth – mums can reminisce about that first moment and how they told their partner
• Welcome to the world – first photo when you were born, you at home in your cot
• My Family – photos of first cuddle with grandparents
• At Home – you in your cutest all in onesie and surrounded by toys
• Best Smiles and Funniest Moments – first smile, trying to kiss the dog!
• Bath Time – who was brave enough to do it, mum or dad?
• Sweet dreams – wrapped up asleep on dad’s chest. Your favorite lullaby
• Time for Tea – your favouirte food, favourite bib and messy cake crumb face!
• Favourite Firsts – first smile, first giggle, first steps, trying to stand on tippy toes
• First Christmas – favourite food, favourite present and wearing a paper hat
• First Birthday – the beautiful cake, your outfit and your party guests
• How I look when I grew up – holiday photos; how you’ve grown, your hair and eyes changing colour

For the first time in PhotoBox’s Baby photobook range, two design palettes are featured; baby boy and baby girl. Each contains colourful, patterned backgrounds featuring soft candy floss pink and fresh summer greens for girls and sky blue and bright red for boys, complimented by crisp white throughout and combined with child like drawings from toy rabbits to sweet cup cakes with candles.

To add a further sense of occasion, premium options are available including premium paper for a thicker book feel; a gift sleeve – perfect for an added professional finish and for protecting against sticky fingers and stains; and a more modern and subtle matt lamination cover instead of the standard gloss.

This durable and sturdy hardback, professionally bound coffee table book is the perfect way to store and re-live these memories for years to come. In years to come, parents can pass this heirloom down to their little one, allowing them to share and enjoy their childhood with their own kids.

Mark Chapman, PhotoBox MD and parent himself, commented: “That first year is a wonderful rollercoaster. Even before the birth, the build up and excitement is like nothing I’ve ever experienced. I now have X kids, each with such individual, amazing characters; and with each that first year is filled with special, touching and laugh out loud moments you never want to forget”.

He added: “Our new Baby First Year Book is a celebration dedicated to families and the joy of having a child. Me and Graham founded PhotoBox because we wanted to share our kids photos with their grandparents, and to this day we still believe in the power and delight of printed photos that you can look back on for years to come. The idea of having a unique book, made just for your child is a wonderful idea and I hope parents will enjoy making it – and occasionally sneak downstairs on a quite Friday to enjoy these happy memories again together”.

Prices start from £29.99 excluding P&P available at website.babeltest.photobox.com. To see the entire PhotoBox photobook range, including the Baby First Year Book, go to http://website.babeltest.photobox.com/shop/photo-books

Notes to Editors

For more information, images or samples, please contact Jemima Wade at PhotoBox

020 7087 4621 / jemima.wade@photobox.com

About PhotoBox

PhotoBox is the leading online photo printing and publishing service in the UK and Europe, pioneering online printing, storing, sharing, community and publishing services for digital photos, before extending its range to innovative products such as photo books, calendars, and greeting cards.

The company merged with Photoways, the leading French service, in April 2006 thereby creating the European market leader, which now boasts over 8.5 million members and nearly 200 million photo prints. The group is backed by leading Venture Capital firms Index Ventures, Highland Capital and HarbourVest. Stan Laurent, formerly Chief Operating Officer at AOL Europe, is President and CEO and Mark Chapman, co-founder of PhotoBox, is Managing Director of the UK business.

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